Turning Complexity into Clarity
I'm a data-driven problem solver, passionate about turning complex data into impactful decisions. From building predictive models to running experiments that move KPIs, I thrive at the intersection of data science, analytics and strategy.
My Skills
Fuelling Data-Informed Decisions
My work sits at the intersection of data science and product thinking. I bring together predictive modelling, statistical depth, experimentation design, and commercial awareness to help teams make smarter, faster decisions. Each skill is grounded in practical experience—whether it’s running A/B tests that improve key KPIs, building machine learning models to forecast performance, or translating insights into strategic recommendations.
Predictive Modelling
Built a predictive model to forecast job advert performance, driving a 15% lift in customer acquisition. Applied time series and supervised learning to forecast student dropout and job demand.
Statistics and Experimentation
Designed A/B tests that improved application rates by 15%. Led model evaluation using accuracy, F1, and AUC to guide model selection in product and academic projects.
Business Acumen
Reduced marketing spend by 40% through a long-term regression analysis. Delivered actionable insights to PMs and marketing, and mentored junior analysts to upskill team capability.
Analytics and Programming
Built end-to-end analytics in Python and SQL across BigQuery, Snowflake and Looker. Created DBT models, churn analyses, and KPI dashboards that supported key platform decisions.
My Projects
From building predictive models to optimise marketing ROI, to collaborating on economic forecasting with the Bank of England, my work spans a wide range of data challenges—each focused on turning insight into measurable impact.
Bank Of England Project
To Be Commenced